The boss is an investor, some beauty salon boss is also the operator, then the beauty salon boss should catch what?
We can often see such phenomena, some beauty salon owners busy with transactional work, the morning beauty salon opened, she hurried reception customers, for customers to do care, even the housework and children are ignored, all the years, only feel tired, calculate the performance and income, may be earned a high salary. Recently, because of training for the sake of contact with a lot of beauty salon bosses, generally reflect tired. Tired also manifests in the following several aspects:
First, the beautician is difficult to recruit. This has become an industry problem, if there is no breeding with a good mechanism to stay, will be caught in the recruitment-training-loss of the circle.
Second, the beautician is not good tube. Now 80, has become the main force of beauty salons, if the management of improper, they are slightly or unhappy mood, resign do not do, resulting in beauty salon services suspended.
Third, the customer loss is serious. For some reason, the original customers come to the shop more and less, the appointment is good, often put pigeons, on the surface to see the absolute number of customers is quite a lot, but the actual effective customer fewer and less.
Four is not know how to carry out marketing. We often do the buying and selling activities, and the customer has already produced the promotion fatigue disease. How to plan a novel marketing plan is a big problem, stumped the beauty salon bosses, had to rely on external professional planning marketing agencies, but do not know which one of the planning case for their own.
The above four questions is the beauty salon boss to reflect more prominent, but also has some other questions, then the beauty salon boss exactly how should do?
First of all, first of all, to liberate themselves from the complicated work. Look at the success of the chain of the boss, which one to the customer to do care from morning to night, do nursing is a beautician's function, the function of dislocation leading to the role of dislocation, the boss did a beautician job, the typical penny wise lost watermelon. There may be some bosses say, my shop is small, beautician is not good, so I can only do so. Yes, this can only be for a while, can not control the world. To be strong and big, we must have the determination to break the wrist, the cost of the great to recruit the right talent, to liberate themselves.
Secondly, to clarify the idea. Clarity is more important than reckless thinking. Liu said that the boss to do three things: strategic, Team, with the team. Beauty salon owners to clear their own beauty salon positioning, how to develop, rely on what development, characteristics are what? Want to understand clearly and then dry.
Beautitown that the beauty salon bosses should focus on the following several things:
1, beauty Salon development planning. Profit model, brand structure, staffing, incentive mechanism, etc., are the boss to focus on, do not seek a moment, not enough to seek a lifetime.
2, the team. No matter how much cost, regardless of the method, every way to recruit to the beauty salon development needs of talent. To be successful, you can't live without the support of the team. Either build a team or join a team. Beauty talent is difficult to recruit is the fact, but there are some institutions are not lack of talent, the reason is that they have a very good retention mechanism, so the owner of beauty salon to learn some excellent beauty institutions of practice, reference for their own use.
3, to grasp the quality of service. Service is the basis for the survival of beauty salons, unification, standardization, standardization is the standard of quality service, beauty salon bosses to do a good job, training, assessment, reward, competition, jiangyoufalie, so that the beauty salon service to become the best publicity word-of-mouth.
4, Brand building. Only the brand can win the hearts of customers, beauty salons today, homogenization is quite serious, how to stand out, to realize the difference of management, is placed in front of a big problem beauty salon. That must implement brand strategy, the beauty salon operating into a brand. This requires a lot of work in brand communication, promotion and so on.
5. Grasping system marketing. Marketing work is the focus of the work of beauty salon bosses, do a good job of the annual, quarterly, monthly goal decomposition and marketing strategy, divided into brands, customers to carry out differentiated marketing, so that "Shou is surprisingly."
6, grasping the standard management. Beauty Salon Management is a systematic project, if not pay attention to the details, may be messy set. From the customer file management, appointment system, consumption system, labor discipline, service norms, cost control, manpower assessment, pay system, reward and punishment system, and other aspects of the system comb, to form an enforceable standard, from each layer to the staff strictly enforce and abide by, let the beauty salon on the normalization, like normal enterprises, This is the possibility of stronger and bigger.
In the final analysis, beauty salon boss is the soul of beauty salons, can not be positioned as an ordinary beautician, this is the role of dislocation, certainly do not do well, and do not, and often feel tired, no sense of value, no future, see hope. Imagine, you are such a boss, employees follow you have a future? Is she willing to follow you? The answer is only one: no!
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